Advertising campaigns are now focusing on events instead of the traditional promotions on tv, prints and radios.
The Events Industry includes:
- Corporate Meetings
- Political Meetings / Gatherings
- Sales and Promotions
- Conventions and Exhibitions
- Conferences and Seminars
- Live Musical Events
- Socio-Cultural Events
- Fashion Events
- Sporting Events
- Personal Events
It is considered to date that Event Industry is becoming a more popular medium of advertising in tapping the target market for a particular brand/product or issues.
More and more Event Management groups are doubling their efforts in getting new concepts to be at par.
SOURCE: http://en.wikipedia.org/wiki/Event_management
VISIT MY EVENTS MANAGEMENT WEBSITE
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